As a local beauty and wellness service provider on a limited marketing budget, it can be quite challenging to find new customers. That’s why for today’s article, we thought we would share some tips as to how you can best achieve this crucial task. We’ve selected 3 methods that will help you get your business known to your target audience, both in the short and long run.
Sign up your business with Bfab (obviously). Signing up with Bfab, the largest online beauty and wellness services booking platform, ensures that you get the exposure you need to attract customers to your salon. With a user-base that is constantly growing, and thanks to the high levels of transparency, convenience, and trustworthiness offered by Bfab, you can be sure to generate more bookings. Unavoidably, you directly benefit from all of Bfab’s marketing efforts to grow its user-base and attract more potential customers for you.
Get your local SEO running at full speed. In these days, it should come as no surprise that SEO is a crucial driver of long-term success when it comes to business. Even if you’re not operating an e-commerce website, you need strong SEO to ensure that people most easily find your services. Since beauty and wellness shops are localized services (there are probably not many people who would travel more than 15km to get their hair or nails done), local SEO is what you need to spend most of your marketing resources on. There are a lot of strong online resources helping you construct a local SEO strategy (check out Moz and SearchEngineLand). The main goal of all these practices is to help your business rank in the top local results when people search for keywords that are related to your business, which is the strongest long-term strategy for ensuring your business’ success.
If your marketing budget allows, you could also consider running paid ads on search engines through services like Google Adwords. This usually generates decent returns quite fast, after some optimization. However, if improperly managed it could also become a drain on your financial resources. Consider with care.
- Last but not least, distribute some flyers or hang some posters within your target area, where your target customers are most likely to be concentrated. Although you might not think so, print marketing is once again gaining in popularity, as companies are ingeniously integrating it in their online marketing strategies. As a local business, flyer distribution can be a quite successful method of attracting new customers. To increase the ROI of your print marketing campaigns, it is advised to include a promotion or special discount that will serve as incentive to the people receiving it. In addition to generating results fast, flyer distribution campaigns have the benefit of being cheap and being very easy to set up. A service like Gogoprint allows you to print flyers and get them delivered within 48hrs if you are in a hurry. Since they are cheap and easy, it is a convenient way to try out different marketing messages and find the one that works best for your business.
While this article does not aim to provide you with an outline to construct your marketing strategy from A to Z, it lays out some important marketing channels that you should look into to spread knowledge about your salon. Do this well, and your sales might just go through the roof.